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Sony is one of the most powerful and respected multinational corporations in the world, and Akio Morita is its outspoken chairman. From his global perspective, Morita provides an informative and highly entertaining look at how Japanese business really works. TP: Plume.
- Sales Rank: #180577 in Books
- Published on: 1986-10-20
- Original language: English
- Number of items: 1
- Dimensions: 20.00" h x 20.00" w x 20.00" l,
- Binding: Hardcover
- 309 pages
From Publishers Weekly
Cofounder and chairman of Sony Corporation, Morita, who personifies Japan's postwar technological ascendancy, ascribes his interest in electronics to his mother's love of Victrola recordings of European music. With the help of Time magazine's Tokyo bureau-chief Reingold and Japanese journalist Shimomura, he traces the development of his multinational firm, starting with a primitive tape recorder he built amid Tokyo's wartime rubble. Determined to change the image of Japanese goods to one of quality in foreign markets, especially in the U.S. where he established a subsidiary, he was gratified that Sony products were soon copied by global competitors. While retaining the mental discipline of his native education, Morita has adopted features of the Western world. He contrasts the Japanese familial, long-term concept of employee relations and other business practices with those of the U.S., which he criticizes for its litigious, hasty and often uncompromising attitudes. Liberalization of trade on both sides, he avers, would be a positive step in solving the worldwide economic crisis. Photos not seen by PW. 100,000 first printing; major ad/promo; Fortune Book Club dual main selection; BOMC and Executive Program alternates; author tour.
Copyright 1986 Reed Business Information, Inc.
From Library Journal
This volume provides a biography of the legendary co-founder and chairman of the Sony Corporation, Akio Morita. Beginning in the waning days of World War II and spanning to the present, Morita deftly comments on a variety of topics ranging from the post-war reconstruction of Japan to his views on world trade. Of special interest to managers will be Morita's chapter "On Management," which unlocks some of the issues he believes to account for Japanese economic success. Items of discussion here include the Japanese philosophies of lifetime employment, job rotation, long-run orientation, and quality control. This book seems destined to be the Japanese version of Iacocca. BOMC alternate; Fortune Book Club selection. Gene R. Laczniak, Coll. of Business Administration, Marquette Univ.
Copyright 1986 Reed Business Information, Inc.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A business philosphy for life.
By G. Murray
The book is an interesting mix of history, philosophy, business managment, and worldly opinions.
It starts with a description of life in Japan and some of the ancient customs and culture. The events of World War II as seen from
the Japanese view point is interesting in itself. What follows then is the development of a world wide corporation with it's growth
troubles, managment style, international barriers and differnces and a sense of "can-do" wonder. The remainder of the book is the
foward looking views and opinions of an elder statesmen.
One item that I found myself personally attached to was the theme of "monttainai" on page 227 and throughout the rest of the
chapter. I'll leave it to you to figure out why.
0 of 0 people found the following review helpful.
Made in Japan
By Trevor Chilton
A very interesting book that dispells a great deal of myths about Japanese business management and although it is an older book now it is great to see how things have unfolded as per some of the authors predictions. Also a helpful read in getting a much better understanding of the whole war era of Japan and how that led to the creation of Sony. A most worthwhile read especially if employee relations interest you.
0 of 0 people found the following review helpful.
good condition
By DGomez
exactly what I ordered, as pictured. there were no tears/rips. there was nothing missing. got it at a great price.
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